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How can blockchain help the film industry?

  • Writer: Blockchain Council
    Blockchain Council
  • May 26, 2021
  • 4 min read


The sudden arrival of a pandemic can put things in perspective, revealing what is most beneficial and manageable, as well as what adds undue weight to a situation. Right now, the stock is quite competitive.


We can see that the reaction to events in the film industry is far more nuanced. Some industries are achieving greater success than ever before, while others will require considerable modifications to thrive in the future. Advertising expenditures has altered drastically throughout the recession.


It's past time for the industry to move away from inefficient, time-consuming, and restrictive methods of the past and toward a more competitive standard that can grow with the times. The most flexible aspects are currently blooming, and they're on the verge of becoming the industry's next anchor.


Revolutionary ideas are required to establish a more successful strategy to stimulate growth and investment. For independent developers and new entrants to the sector, blockchain technology opens up a fascinating new world, simplifying and speeding up the process. It removes the obstacles to entry and black boxing that made it impossible for newcomers to flourish in the past, and it gives investors useful tools to forecast a project's future.


In the media and entertainment sector, blockchain development is being investigated as a new approach to reduce copyright theft, increase accountability, boost royalty delivery, democratise supervision of digital properties, and digitally support a diversified and connected global network of content creators, providers, and customers. In the future, it could be used to create and manage smart contracts.


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Why Is The Film Industry So Popular Now?


Streaming platforms are on the rise as social separation becomes more common. Since March, people have been consuming more material on social media, podcasts, streaming platforms, and applications. At the heart of this need is the expectation of original and user-generated content (UGC) that weaves together time-sensitive social topics into a storey.


These recent events have seeded new areas of expansion for the film business, allowing new investors to break into the industry without needing to be a member of the exclusive Hollywood studio club or risk it all on their own. These chances are enhanced by blockchain networks, which make it easier to produce a film or television show on its own while minimising the risks that typically make investors nervous.


The Production Process

Previously, major television and film studios were the principal producers of media and cinema material. However, with the introduction of the internet and streaming media, this pattern has drastically changed. Anyone with a smart phone or a mobile device may now watch movies, shows, documentaries, and other enjoyable material (usually for a fee).


Thanks to blockchain technology, small businesses may now produce high-quality content without needing to invest much in infrastructure. They can also preserve and authenticate their content on a blockchain network to prevent piracy and identity theft. When a large production company acquires the rights to an independent film, the proceeds will be traded on the blockchain, increasing transparency. Processing expenses can also be reduced because visual effects are replicated over the blockchain network.


Distribution Streamlined

If the latest entertainment material does not reach consumers, they will be unable to obtain it. It's a wonderful idea to use blockchain technology to improve the delivery process. When paired with an increasing variety of developing delivery methods, it gives a decentralised solution to appropriately addressing today's global networks. This is especially true for internet delivery services that have broadened their horizons by partnering with big technological corporations. The issue is that there is no control over how film revenue is shared through blockchain.


Investments

Breaking into the entertainment sector is as enigmatic for producers as it is for designers and artists. A film's budget is nearly always kept secret until the details are released for bragging rights. Large studios are extremely exclusive; they spend a lot of money figuring out what viewers want to see (though some could say that they are already out of touch), and they are unable to share their prediction results with others.


It might be easier to fund a film on your own. Aspiring musicians are still looking for a financial backer to assist them in financing their dream endeavour. The sole disadvantage is that if investors do not carefully examine a film's potential, they may lose everything they have invested, and legal battles can be quite costly if they materialise. Copyright infringement cases are common, and investors are frequently the ones who pay the price.


Smart Contracts Creation

Smart contracts, which were originally implemented by Ethereum, allow counterparties to automate transaction operations that would otherwise be carried out manually and need the use of third-party intermediaries. They're described as a set of instructions coded into a blockchain database and kept in the distributed ledger that can be used as a digital contract and negotiating mechanism for purchase, contract raising, and term documentation.


These contracts would not only be traceable and irreversible, but they would also eliminate the need for third parties. They can be seen in a number of different ways, including:


  • Distribution and release arrangements between producers and distribution partners are registered and enforced.

  • When revenue is collected and registered, it is possible to automate the delivery of revenue.

  • Allowing counterparties to simplify transactions in order to execute contracts more quickly, accurately, and cost-effectively.

  • As non-blockchain-enabled content is found online, signaling content owners, search engines, and internet service providers to screen and broadcast legal film uploads.

  • Increasing openness in the content delivery process.


Wrapping up

The film industry is evolving into an era where quality is paramount and adaptability is critical. People are looking for intelligent and fascinating content to watch, and the need to retain social isolation has caused viewers to watch more than they have in the past. The traditional Hollywood framework, which is built on enormous blockbusters and big expenditures, may be fading away. On the other hand, a modern, open architecture has a bright future.


In the twenty-first century, blockchain technology will benefit the entertainment sector immensely since it allows for a decentralised network of audiences, distributors, and content creators. It's a tremendous opportunity for everyone in the film industry, including tiny and independent businesses, established publishers, modern internet-based video distribution platforms, and huge studio behemoths.


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